Business

Ideas and Information to aid your Empire

How to Define What a ‘Lead’ Is for Your Business

How to Define What a ‘Lead’ Is for Your Business

Learn the essential steps to define a lead for your business and ensure your sales and marketing teams work together …

May 17, 2025
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Exit Rate vs. Bounce Rate: A Solopreneur's Simple Guide to Digital Domination

Exit Rate vs. Bounce Rate: A Solopreneur’s Simple Guide to Digital Domination

Master exit and bounce rates for your digital empire. Learn the difference, track like a pro, and optimise your site. …

May 2, 2025
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How to Write a Value Proposition for Your Business in Under 15 Minutes

How to Write a Value Proposition for Your Business in Under 15 Minutes

Struggling to define what makes your business unique? Learn how to write a clear, compelling value proposition in under 15 …

April 27, 2025
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Website Rebuilds: How to Get Them Right

Website Rebuilds: How to Get Them Right (Without Losing Your Mind)

Thinking about rebuilding your website? Avoid tech headaches and digital disasters—discover smart strategies for a stress-free, successful relaunch!

April 25, 2025
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The Danger of Being a Follower

The Danger of Being a Follower: Why You Need a Market Dominating Position

Imagine you’re at a dance-off. Everyone’s grooving, trying out their best moves. But you? You’re just mimicking the person next …

April 7, 2025
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How Much Does a Website Cost? A Solopreneur's Guide to Building Your Digital Empire

How Much Does a Website Cost? A Solopreneur’s Guide to Building Your Digital Empire

Discover the cost of building a website in 2025. From domains to design, learn how to budget for your digital …

March 14, 2025
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define: Brand

Ever wondered what truly sets a product apart in a sea of choices? That’s where branding steps in. Learn how …

March 5, 2025
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Are You Caught in the Business Planning Paradox?

Are You Caught in the Business Planning Paradox? Breaking Free from the Cycle of Procrastination

You’re sitting at your desk, surrounded by a mountain of paperwork, your phone buzzing incessantly with client messages, and your …

February 14, 2025
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Copywriting vs Content Writing - The Battle for Digital Dominion

Copywriting vs Content Writing: The Battle for Digital Dominion

You’re an ambitious entrepreneur, burning the midnight oil, fuelled by coffee and dreams. You’ve poured your heart and soul into …

February 5, 2025
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How to Create a Content Strategy in 9 Steps

How to Create a Content Strategy in 9 Steps

In the bustling digital marketplace, a solid content strategy is your secret weapon for building your business empire. It’s not …

January 22, 2025
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