Cookie Policy
This Cookie Policy describes how Posiquence Ltd trading as Empire Base of 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ, England, United Kingdom (hereinafter: “Empire Base”, “we” or “us”) use cookies and similar technologies (hereinafter: “cookies”) to collect and store information when you visit the Empire Base website www.bracehosting.co.uk.
This Cookie Policy only applies to the website of Empire Base and does not apply to linked websites that are not owned and controlled by Empire Base.
For more information about our privacy practices and to learn about your privacy rights, please see our privacy policy, which forms part of this Cookie Policy. This Cookie Policy sits in line with the UK`s Data Protection Act 2018 (DPA), the General Data Protection Regulation (GDPR), and the Privacy and Electronic Communications Regulations (PECR).
Functionality and types of cookies
A cookie is a small data record that is stored on your terminal device and contains data such as personal page settings or login information. This data record is either sent to your web browser by the server with which you have established a connection or generated by a script. When you later revisit the same domain, the information stored in the cookie is transmitted to and read by the server.
The most common types of cookies are explained below for your understanding:
Session cookies: while you are active on a website, a session cookie is temporarily stored in the memory of your device, in which a session identifier is stored, for example, to prevent you from having to log in again each time you change pages. Session cookies are deleted when you log out or lose their validity as soon as their session has automatically expired.
Persistent cookies: Persistent cookies store a file on your terminal device for the period of time specified in the expiration date (storage period). Through these cookies, the website remembers your information and settings the next time you visit. This results in faster and more convenient access, as you do not have to set your language preferences for our website again, for example. When the storage period expires, the cookie on your device is automatically deleted.
Third-party cookies: In contrast to first-party cookies, third-party cookies are session or persistent cookies that originate from a provider other than the website operator. They can be used, for example, to collect information for advertising, custom content and web statistics.
Legal basis for the use of cookies
Cookies serve many different purposes, for example, they enable you to navigate our website efficiently, they store your preferred settings and generally improve your visit experience.
Depending on their respective purpose, the cookies used on our website can be divided into two categories: Technically necessary and technically non-necessary cookies.
The classification as technically necessary or technically non-necessary also determines the legal basis on which we use the respective cookie:
Technically necessary cookies
Technically necessary cookies are required for our website to function properly; they enable you to navigate our website efficiently and use its functional features. An example of this is, for example, the reminder of recently performed actions (e.g., entered text) when you return to a page within the same session.
The legal basis for the collection and processing of personal data in the context of the use of technically necessary cookies is the fulfilment of our contractual obligations or the protection of our legitimate interests, which consist in particular in providing you with our website with its essential functions.
Technically non-essential cookies
Technically non-essential cookies are not necessary for the proper functioning of our website, but they enable us to improve the content of our website, compile statistics for internal market analysis purposes, provide you with a more personalized online experience or provide additional features.
Technically non-essential cookies can in turn be divided into the following subcategories:
Performance cookies: these cookies help us understand how visitors interact with our website by providing data about which websites or search terms bring users to our website, how long they typically stay on our website, or how many subpages they view on average. We use this data to improve the content of our website and to compile statistics for internal market analysis purposes about individual use of our website.
Functional cookies: these cookies allow our website to remember the choices you make (for example, your username, language, or the region you live in) to provide you with a more personalized online experience. They also allow you to watch videos and interact with social tools such as blogs, chat rooms and forums.
Analytical Cookies: Analytical cookies are cookies that are necessary for the smooth functioning of the service. Analytical cookies allow us to know what people search for on the Service, how long it takes for a page to load and what buttons are pressed by people visiting the Service. Some analytical cookies can be placed without your consent. Other analytical cookies will only be placed if we have your consent to do so.
We use the following analytical cookies:
Google Analytics – We use Google Analytics for our analytics services. Google Analytics sets a persistent cookie to identify your browser. In doing so, your data is shared with Google. We only share data with Google that we are permitted to share with Google. We use this information in conjunction with other data from other users. For this reason, we cannot identify you as an individual. We have not given Google permission to share your data with third parties. However, Google may be required by law to share your information with third parties. The information received from Google is anonymized as far as possible. You can find more information about data processing by Google in Google’s privacy policy. You can object to the collection and processing of this data by Google Analytics by setting an opt-out cookie that prevents the future collection of your data when you visit this website: http://tools.google.com/dlpage/gaoptout?hl=en.
The legal basis for the use of technically non-essential cookies (and the associated collection and processing of personal data) is your consent given voluntarily when you first visit our website as part of our cookie banner.
You can revoke your consent at any time with effect for the future. Your consent to the use of technically non-essential cookies and the associated processing of your personal data is not necessary for the use of our website, i.e., you can also use our website without technically non-essential cookies.
Cookies used on our website
| Cookie | Type | Description | Lifespan |
|---|---|---|---|
| _ga | Analytics | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. | 2 years |
| _gid | Analytics | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website’s performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. | 1 day |
| _gat | Performance | This cookie is installed by Google Universal Analytics to restrain request rate and thus limit the collection of data on high traffic sites. | 1 minute |
Control cookies
You can set your web browser to display a message whenever a cookie is about to be stored, or you can refuse cookies altogether. You can also delete cookies that have already been set. If you want to restrict or block cookies stored on your device, you can do this via your web browser settings. You can find more information about this in the help function of your web browser.
Please note that setting changes always only affect the respective web browser. If you use different web browsers or change the end device, the settings must be made again.
Changes
Empire Base reserves the right to change this Cookie Policy at any time in compliance with legal requirements. This may be the case, for example, to comply with new legislation or to take into account new cookies and services on our website. We therefore recommend that you check our website at regular intervals to find out about our use of cookies and similar technologies.